People who go to Starbucks are not only for a cup of coffee but also delightful service or memory. Besides a cup of premium coffee, Starbucks may bring you intangible value such as 10 minute peace, relaxation, and happiness. Under recession, some royal customers of Starbucks have to tight their belts and cut back the coffee expenditure. So the instant coffee will fit that niche. Those customers can have a cup of Starbucks and still kind of enjoy their times at home or work. I think it is a brilliant idea for current downturn to bring revenue and keep its market share.
年龄: 44
