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 Being cheerleader leads to professional career path? |
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ceo/cfo
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头衔: 海归中将
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加入时间: 2004/11/05
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作者：ceo/cfo 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
What about when the medical field is becoming more female dominated？？
(zt)
Three Cheers From the Pharma Rep
Anyone who has seen the parade of sales representatives through a doctor's waiting room has probably noticed that they are frequently female and invariably good looking. Less recognized is the fact that a good many are recruited from the cheerleading ranks, the New York Times reports. Known for their athleticism, postage-stamp skirts and persuasive enthusiasm, cheerleaders have many qualities the drug industry looks for in its sales force. Some industry critics view wholesomely sexy drug representatives as a variation on the seductive inducements like dinners, golf outings and speaking fees that pharmaceutical companies have dangled to sway doctors to their brands, the Times says. But now that federal crackdowns and the industry's self-policing have curtailed those gifts, simple one-on-one human rapport, with all its potentially uncomfortable consequences, has become more important. And in a crowded field of 90,000 drug representatives, where individual clients wield vast prescription-writing influence over patients' medication, who better than cheerleaders to sway the hearts of the nation's doctors, still mostly men.
作者：ceo/cfo 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
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 Being cheerleader leads to professional career path? -- ceo/cfo - (1248 Byte) 2005-11-29 周二, 00:28 (753 reads)
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