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主题: 《孙子兵法》选评 (一)
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作者 《孙子兵法》选评 (一)   
所跟贴 《孙子兵法》选评 (一) -- 芦笛 - (3310 Byte) 2009-3-16 周一, 22:52 (2779 reads)
BWolfe_2001

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文章标题: 用实用主义的方法读《孙子兵法》:如何用于管理企业 -- 关于战略和战术的问题 (351 reads)      时间: 2009-3-19 周四, 13:01   

作者:BWolfe_2001海归商务 发贴, 来自【海归网】 http://www.haiguinet.com

Strategic Rules - From The Art of War for Managers by Gerald A. Michaelson

In business discussion, the issue constantly arises: Does strategy determine tactics or is it tactics that determine strategy? Strategy always comes before tactics just as thinking comes before doing. However, thinking can be the easy part. It's the doing that is difficult.

It is a business fundamental that the strategy must be correct for the tactics to succeed. There's no chicken and egg problem here. The strategy must be right first; you must be doing the right thing. Then the tactics can support the strategy by doing things right. Excellent strategy at higher levels can sustain many tactical failures at lower levels. The converse is rarely true. Sustained tactical success even continuous brilliant execution of tactics-seldom overcomes an inadequate strategic posture.

A bad strategy supported by good tactics can be a fast route to failure as, for example, driving fast and skillful in the wrong direction will not get you to your destination. Success requires a balance of strategy and tactics. History proves that the best strategy and tactics are achieved in areas fundamental to the core strengths of the organization.

The strategic plan cannot be conceived in a tactical vacuum. Otherwise, the solution might parallel the plan of the mythical strategist who was asked for a strategy that would reduce the menace of German submarines. After some thought, the strategist declared, "Boil the ocean!". When asked how this could be accomplished, the impractical strategist replied, "That's for you to determine. I'm only a strategist."

Strategy must consider tactics, and successful tactical implementation requires an appreciation of strategy. Otherwise, the tactician will not understand why he or she is doing what. When we do not understand the underlying concepts, we do not have the ability to improve or improvise properly.

作者:BWolfe_2001海归商务 发贴, 来自【海归网】 http://www.haiguinet.com









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