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 Database Marketing Specialist |
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美丽
头衔: 海归中尉
加入时间: 2004/07/14
文章: 59
海归分: 4306
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作者：美丽 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
- Company profile: a US-ba<x>sed leading provider of enterprise applications for global manufacturers, with more than 25 years’ exclusive focus on providing solutions and service for the sector.
- Location: Shanghai
Position Desc<x>ription:
Responsible for QAD's email and databa<x>se marketing efforts, including the generation of programs to help maximize customer data and messaging impact. Establish & maintain best practices that enable QAD to create and maintain a 1:1 relationship with our customers and prospects. Coordinate & support Marketing campaign efforts that promote QAD's brand and messaging and whose purpose results in potential selling opportunities.
Priority:
- Development/Delivery of Databa<x>se Marketing Training and ongoing Regional Support (40%)
- Provide training and support regional marketing efforts using Aprimo. Help promote and grow the regional databa<x>se marketing team into a global best-practice organization. Provide direction for the development, implementation, policies and use of the Aprimo system in order to enhance customer relationships, reporting and lead generation globally;
- Coordination & Support on global and regional Marketing campaigns (30%)
- Find ways to better measure return/yield on marketing investments and to improve our ability to segment our customer markets while ensuring a better end-to-end customer experience. Manage all aspects of email marketing program(s) including strategy, segmentations, calendaring, execution and analysis. Help create incentive programs for customers to register and complete profiles. Measure and analyze effectiveness of databa<x>se marketing initiatives. Work with other departments to advise the many uses of, and how best to interact with the databa<x>se marketing team, in order to help find ways to meet their goals. Help create and coordinate marketing programs across autonomous business units and regions.
- Manage & maintain data standards and integrity within the Corporate Marketing automation system (15)
Research and develop databa<x>se marketing techniques within our marketing software system to improve flexibility, deliverability and the impact of our marketing communications. Work with other departments and regions to drive proper consolidation of databa<x>ses, and ensure the accuracy of data to facilitate both analysis of customer behavior and creation of ongoing dialogues with customers.
- Establish databa<x>se marketing best practices & ensure global compliance (10%)
- Participate in establishing a learning organization - drive the sharing of best practices in databa<x>se marketing techniques + reporting and analysis. Develop and maintain a knowledge ba<x>se summarizing past campaign results for use in future marketing plans.
- Special Projects as assigned by management (5%)
(Explore, Sales Workshop, Solutions Guide, TeamWork, etc).
Reports to: Global Databa<x>se Marketing Supervisor
Qualifications:
- Education/Licenses: Bachelor of Arts or Bachelor of Science in Marketing, Business or related field
- Experience: 2-5 years experience in Marketing, Business or related.
- Computer skills: Basic computer skills, MS Excel, Word and Access required. Knowledge of Aprimo and Dreamweaver or HTML preferred. Lotus Notes, Vignette - SQL & Web design is a plus
- Other knowledge or skills: A strong background/knowledge in effective e-mail communications and writing skills.
Interested candidates pls. send you updated CV with both current and expected salary information to: [email protected].
作者：美丽 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 Database Marketing Specialist -- 美丽 - (3666 Byte) 2007-1-15 周一, 15:44 (774 reads)
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